The Senior Marketing Specialist leads marketing and communication plans in support of SME business units. This person would develop strategies, create and manage budgets, establish production schedules/timelines and implement campaigns across multi-channels including direct mail, digital media, website, advertising, mobile and social media. The candidate would manage large complex projects and budgets. 

MAJOR FUNCTIONS:

• Profile audience/buyers for marketing intelligence and to drive strategies and tactics.
• Formulate goals with Event/Product Managers.
• Develop and manage annual marketing budgets in $250,000 to $400,000 range. Tracking project costs to control expenses.
• Allocate financial resources across multi-channel marketing campaigns.
• Develop and execute marketing plans, set project objectives to meet established goals.
• Collaborate with Digital Marketing Team to develop paid and organic strategies, campaigns, schedules and budget.
• Work with internal creative department and/or external designer to lead the development of the creative strategy for assigned products/events.
• Lead the development of copy platforms and key messaging for target audiences.
• Lead the execution of marketing campaigns (copywriting, art direction, list development and production) for website, electronic, print, and online advertising, direct mail, sales/partner presentations, and collateral materials.
• Collaborate with Communications, Membership, Digital Marketing, Events and Creative to lead an integrated marketing strategy. Coordinate communications across event/product teams to ensure consistent and appropriate image and messaging across all channels.
• Create content, optimize for SEO/SEM and utilize analytics to monitor performance for all digital-marketing related activities including event websites, social media channels, and campaign landing pages.
• Assist in the development, execution and optimization of paid digital efforts, including display advertising, mobile, and SEM.
• Ensure digital design is optimized for branding, impact, SEO, and web development. 
• Create/prepare production schedules and project status reports, monitor results and modify schedules/plans and budgets as required.
• Monitor and measure evaluation of campaign results to improve overall effectiveness and ROI.
• Other duties as assigned.

MINIMUM EDUCATION, SKILLS, AND EXPERIENCE REQUIREMENTS:

• Five or more years related experience including strong budget and project management skills.
• Bachelor's degree in Business, Marketing or Advertising, or related field.
• Excellent written and verbal communication skills.
• Experience with paid search marketing including keyword research, campaign building, testing and optimization, data analytics.
• Google AdWords, Google Analytics, retargeting; Facebook, Twitter; LinkedIn advertising experience a plus.

WORKING CONDITIONS:

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